The latest recall of 143 million pounds of Beef recalled in California that were providing meat to schools for lunch programs just re-emphasizes the need for stricter regulations and the damaging effects this has on the meat industry in the U.S.  It is time for the USDA to institute firm measures and fines.  I for one, only buy organic meat but not everyone has the luxury of paying higher prices for hopefully what is a safer quality meat.  Let us make our voices be heard in Washington especially in this election season!

So as of August 4th we can bring lighters on airplanes but not a large bottle of shampoo or large bottles of baby formula, seems to make perfect sense, NOT.   It is truly amazing how much time and money was spent confiscating lighters, unfortunately just the sign of our times.  This one really makes no sense though, you can bring on small tools, small scissors and screwdrivers HOWEVER they give you plastic utensils instead of metal ones. Go figure…

SLG Advertising, a media planning and buying agency in Rye Brook, NY, has formed an alliance with In Touch Technologies to offer clients branded desktop applications that allow for true accountability in advertising and marketing. The power of this technology gives brands the ability to stay in touch with their customers. It gives customers the control to opt-in to this technology and even set preferences for the days of the week and the hours of the day they want to hear from brands they trust and use. This two way communication platform delivers real time data to a brand to analyze what messages and offers the client has responded to.

Read

Wal-Mart, the wold’s largest retailer is allowing customers to rate products sold on their website. Just another indication of how critical web advertising and interaction are becoming to an ever increasing splintered marketplace.  Consumers no longer rely on tradtional media to purchase their products, so marketers have to become very astute at determining which vehicles will get their customer’’s attention.  Clearly the computer and ultimately hand held devices are major categories that need to be top of mind when determining an advertising plan for a product.  Check out www.ittrom.com  for an accountable IT platform that allows a brand to stay in touch with their customers in a fun, entertaining way. Best of all this is an opt-in technology totally controlled by the consumer.   Definitely the way of the future…

I’m involved with a very exicting event  coming up. The Bruce Museum Sea Fair Event will be held on September 26th from 7-10 pm.  The SeaFair is the world’s first luxury yacht built to hold prestigious art galleries, antique dealers and jewelers from New York, London and Paris.  Built at a cost of $60 million, this yacht is 228 feet and this will be the SeaFair’s maiden appearance.  It will be docked in the harbor in Greenwich, CT, for this event.

The chef for the cocktail party on board will be Chef Walter Scheib, the renowned White House chef for both Presidents Bill Clinton and George W. Bush.

SLG Advertising is a media buying and planning company with 35 years of experience with clients across many advertising categories.  We service our clients with unique marketing, advertising and event opportunites and offer personal attention and senior level managment to all our accounts. Our focus has always been on building a partnership with our clients and going the extra mile to insure their success and growth. Stay connected for some exciting announcements in the next days to follow…¥